Leading travel firms Thomson and First Choice are to open up to 30 travel agency shops over the next two years, in a bid to increase their stake in the holiday market. The whereabouts of the new stores has not yet been revealed. A company spokesman stated that a large ratio of customers would still rather go into a travel agents and discuss their requirements face to face with a travel consultant. Many staff working in the agencies have first hand knowledge of specific countries and resorts and can provide invaluable information. The web and call centre, as methods for getting the best deal and choosing the best resort to suit the individual researching continue to play a huge role in the way people book their holidays. Many people do not trust themselves to book a holiday without a professional making the booking for them or have the time to research all the information they need, and many would be travellers have either no access to the net or indeed the skills to book a holiday online. A re-branding for 40 First Choice Holiday Hypermarkets to either Thomson or First Choice Holiday Superstores is already underway.
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